Here are some great examples of how brands use GIFs to their advantage. Remember the purpose of using a GIF is to draw your subscribers’ attention to the all-important CTA. You’ll want to keep it simple, but more importantly the GIFs in your emails should serve a purpose.Making a GIF from scratch can be time-consuming, so make sure it works for you, not against you. Many of the same principles of designing email marketing campaigns can also be applied to the process of choosing the right GIF for your emails. While you may find this a certain GIF hilarious, your subscribers may not be able to relate. Humorous GIFs or memes often serve little purpose to your email and can often draw attention away from your main message, even leaving your subscribers a little confused. And if we’ve learnt anything about our subscribers, we know a smooth user experience is crucial. Is your email GIF adding value or wasting space?Įvery time you use a GIF, it fattens up your email size which means a slower load time. Here are some important things to consider when choosing a GIF for your email: 1. We recommend retiring these entertainment snacks to internal use – for things like G chat, Slack etc. More often than not we’ll come across emails with a GIF thrown in to add a bit of humour. Things to consider when you insert GIF into emailįirst things first, we want to make sure your email GIFs are serving a purpose. This underlines the importance of choosing your GIFs wisely- you might even consider making your own GIF (something we will detail later on in the article). A GIF might be distracting and/ or interfere with your overall brand and message.GIFs may not be accessible to vision impaired individuals or those using screen-reader technology.This underlines the importance of using email GIFs sparingly and wisely. Internet connection matters: slow loading emails may affect open rates. They are a relatively small size file compared to other formats meaning they have a relatively consistent quality.Well designed and executed email GIFs can make your marketing content more dynamic and professional looking.Inserting an appropriate GIF in emails develops your brand personality and can make your campaign more memorable.A well-placed GIF quickly and easily grabs viewers attention.Email GIFs can help convey a message more clearly and effectively.So to avoid some common pitfalls let’s get into pros and cons of having a GIF in email campaigns: It is important to note that while GIFS can really add some spice to your marketing campaign, there is a right way and a wrong way to use them. We’ve touched on what an email GIF is but let’s get into why using an email GIF could be beneficial to your brand. While it might sound like an exhaustive task, adding a GIF to your next email campaign is not as complicated as it might sound and when we consider the obvious ⎼ that email GIFs are here to stay, why wouldn’t you embed a GIF in your next email? Why add GIFs to email? GIFs have been around for so long (since the dawn of internet technology in fact) and conitinue to be one of the most relatable and versatile forms of online communications. A well-placed GIF in an email can effortlessly bring movement to an otherwise standard page and build higher click-rates and valuable online user connection. Made up of a collection of animated or moving images, an email GIF is a simple yet effective way to illustrate your message or product with fewer words. Plus, we’ve got some handy tips, best practices and real-life examples for inspo! What is an email GIF? To help avoid the common pitfalls that come with embedding GIFs into your email campaign, we’re sharing our ultimate guide on how to create and add a GIF to an email. One of the best ways to boost your click-through rates incorporates using GIFs in your email communications.Īdding an GIF to your email can wow and captivate your audience but be warned, they can also be a giant waste of space and time if used incorrectly. With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement… click-through rates.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |